Chu Yu Hsiang Co., Ltd.

Chu Yu Hsiang Co., Ltd. is a consumer services company specializing in the restaurant industry, with its primary focus on operating and franchising tea chain stores under the Ding Tea brand. Founded in 2018 and headquartered in Taichung, Taiwan, the company offers franchise authorization, supplies raw materials for its products, and manages brand and product marketing services. Chu Yu Hsiang’s business model centers on expanding Ding Tea’s international footprint, currently with operations in more than a dozen countries across Asia and beyond. By leveraging its strong brand presence, standardized franchising system, and supply chain expertise, the company serves both franchisees and consumers who are part of a global trend towards specialty beverages. Chu Yu Hsiang plays a significant role in the growing market for tea-based drinks, bridging local tastes with international consumers, and contributing to the dynamic consumer discretionary sector in Taiwan and overseas markets.