Her Chee Industrial Co., Ltd.

Her Chee Industrial Co., Ltd. is a manufacturer specializing in a broad range of motor vehicles and transportation equipment. Established in 1976 and headquartered in Chiayi, Taiwan, the company operates primarily under the ADLY moto brand. Its key products include all-terrain vehicles (ATVs), utility and sports vehicles, scooters, go-karts, mini-cars, and cruisers, as well as electric scooters and locomotives. The company also manufactures engines, parts, and offers die-casting services to support its product range. In addition to its core transportation business, Her Chee Industrial is active in land development, energy storage services, and vessel leasing. Its products are distributed domestically within Taiwan and internationally across Asia, the Americas, and Europe, positioning it as a significant participant in the consumer durables and recreational vehicles sectors. By integrating both manufacturing and export activities, the company contributes notably to the motor vehicle industry, emphasizing innovation and adaptability to evolving transportation needs.