Hoya Resort Hotel Group

Hoya Resort Hotel Group is a hospitality company focused on the operation and management of hotels and resorts throughout Taiwan. Established in 2008 and headquartered in Taitung, the group has developed a prominent footprint with multiple locations serving both urban business travelers and leisure guests seeking resort experiences. Its properties include urban hotels in Kaohsiung, Taitung, and Hualien, oriented toward convenient business and leisure accommodations, as well as scenic hot spring and resort facilities such as the Goya Hot Spring Hotel & Spa and Jhihben Hoya Hot Springs Resort & Spa, which cater to guests seeking relaxation amidst natural landscapes. Hoya Resort Hotel Group is recognized for its commitment to customer-oriented service, event hosting for corporations, and the ongoing enhancement of facility quality. Positioned within the broader consumer services sector, the group contributes to Taiwan’s vibrant tourism ecosystem, aiming to set a benchmark for high-quality leisure and business hospitality. Its business strategy emphasizes chain development, high-end offerings, operational sophistication, and international standards in sustainable tourism management.