ITO EN Ltd

ITO EN Ltd is a leading Japanese beverage company specializing in the production, distribution, and sale of tea and related products. Founded in 1966 and headquartered in Tokyo, the company is recognized as Japan’s largest green tea distributor and one of the country’s top non-alcoholic beverage producers. Its diverse product portfolio encompasses Japanese green tea, black tea, oolong tea, coffee beverages, fruit and vegetable drinks, mineral water, and functional beverages, as well as tea leaves, bags, and powders. ITO EN markets its products under renowned brands such as Oi Ocha, TULLY’S COFFEE, Mugicha, and Matcha Green Tea, serving both domestic and international markets across Asia, North America, and Oceania. Beyond beverages, ITO EN operates specialty tea shops and manages restaurant chains under the TULLY’S COFFEE brand. The company plays a significant role in promoting Japanese tea culture globally and caters to a wide array of retail channels, including convenience stores, supermarkets, vending machines, and specialty shops. With a strong commitment to quality, health-conscious products, and sustainability, ITO EN Ltd remains integral to Japan’s beverage industry and the global tea market.