Joy Industrial Co., Ltd.

Joy Industrial Co., Ltd. is a Taiwan-based manufacturer specializing in the research, development, and production of bicycle components and related mobility parts. Established in 1971 and headquartered in Taichung, the company is recognized for its extensive range of high-quality hubs, wheelsets, and bicycle parts serving road, mountain, and BMX bikes, as well as carbon fiber technologies. Its product line extends beyond bicycles to include hardware, precision stamping dies, molds, transmission components, and controllers for transportation equipment. Joy Industrial distributes its products globally, with notable presence in markets including Mainland China and Europe, under established brands such as Joytech and Novatec. With a workforce of over 650 employees, the company plays an important role in the consumer discretionary sector, particularly within the recreational products and auto parts industries, supplying key components to both domestic and international cycling and mobility markets.