Oddity Tech Ltd.

Oddity Tech Ltd. is a consumer technology company specializing in the transformation of the global beauty and wellness industry. Founded in 2013 and headquartered in Tel Aviv, Israel, Oddity Tech Ltd. leverages proprietary artificial intelligence and data science to create digital-first brands focused on personal care products. Its technology-driven approach underpins innovative product development, using a massive data infrastructure and advanced AI capabilities such as machine learning, computer vision, and AI-based molecular discovery. This enables the company to deliver highly personalized and efficacious consumer experiences and solutions, setting it apart within the household and personal care sector. The company’s business model is deeply integrated with digital marketing and direct-to-consumer (DTC) platforms, using precise data analytics to match products to individual preferences and needs. With a growing international presence and a sizable workforce, Oddity Tech Ltd. is recognized for pioneering new standards of efficiency and personalization in beauty and wellness, redefining the intersection of technology and consumer goods.