Viant Technology Inc.

Viant Technology Inc. operates as a technology company specializing in digital advertising solutions. The company is renowned for its innovative software platform that facilitates data-driven marketing, enabling advertisers to effectively plan, buy, and measure their advertising across a variety of channels including web, mobile, and connected TV. Catering primarily to a broad range of industries, Viant Technology serves automotive, retail, travel, and healthcare segments, among others, providing them with advanced tools that harness data analytics to enhance ad spending efficiency and campaign outcomes. Headquartered in Irvine, California, Viant Technology plays a pivotal role in the digital marketing ecosystem by equipping brands with the capabilities to reach targeted audiences accurately and in real-time, leveraging its expertise in first and third-party data integration. This makes it a significant player in the evolving landscape of digital marketing, where precision and personalization have become key components of successful advertising strategies.