Xxtechec Co., Ltd.

Xxtechec Co., Ltd. is a Taiwanese company specializing in the development, operation, and management of e-commerce platforms. Established in 2012 and based in Taipei, the company operates several online retail brands such as Life Market, Pinecone Shopping, and Collection of Good Things in Life, alongside domain-specific sites like Fresh Market (fish123.com.tw), Lifestyle Market (buy123.com.tw), and 3C Market (fun123.com.tw). Its platforms address a broad consumer base, selling daily necessities, fresh food, 3C electronics, leisure products, groceries, and personal care items. Xxtechec Co., Ltd. primarily serves the domestic market through storeless online retail, online trading platforms, and other digital commerce initiatives, positioning itself at the intersection of retail and technology. By offering a wide spectrum of goods and leveraging Taiwan's digitally connected consumer landscape, it supports the evolution of non-store retailing and digital marketplaces in the country. The company is recognized under the consumer discretionary sector and is an integral part of Taiwan's internet retail industry, reflecting ongoing market shifts toward e-commerce and digital consumer engagement.